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Future Proof = Future Profit

Businesses-owners and entrepreneurs across America have worked hard to build sustainable businesses that will create massive profits today and tomorrow. Their stocks are soaring and their sales are rising by making business decisions and investing in the 21st century. 

But some extreme politicians want to put all of this at risk by trying to ban you from making your own decisions to invest in future-proof technologies and industries, or your ability to consider climate risks like floods and fires. 

We can’t let them. Because now is the time to bet on the future.

  • A May 2024 survey conducted by Morgan Stanley found that a vast majority of large companies view sustainability as an opportunity to increase profitability, creating the potential for high revenues and lower cost of capital. According to the survey, a majority of companies acknowledged the role of sustainability in their long term business strategies, with 85% of respondents saying “that they see sustainability as a value creation opportunity.”
  • New financial data suggests green and sustainable bond issuance revenue is steadily growing – and positioned to continue producing increasing returns. Q1 returns for sustainable funds went up 36% from the previous quarter. In the context of the earnings, Morgan Stanley Managing Director Nicholas Tatlow said, “sustainable investing is absolutely around to grow for the medium and long term.” 
  • A report from MIT’s Center for Energy and Environmental Policy Research found that with support from government policies like the Inflation Reduction Act (IRA), the U.S. clean energy industry has invested $75 billion since August 2022. In the same window, American businesses and consumers have spent $493 billion on products and factories involving clean technologies.
  • A report from the American Clean Power Association found that the investment into clean energy is driving a new American manufacturing renaissance, marked by substantial new or expanded facilities and job creation:
    • Total New Manufacturing Facilities Announced: 161 facilities
    • Facilities Online and Operating: 42 facilities
    • Facilities in Development: 119 facilities
  • A 2023 study from McKinsey & Company found that “[p]roducts making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims.” McKinsey also emphasized that to realize long-term value from ESG-related claims, it is paramount that such claims be backed up with genuine actions that have meaningful ESG impact.
  • A Deloitte survey found that “69% [of employed adults surveyed] said they want their companies to invest in sustainability efforts, including reducing carbon, using renewable energy, and reducing waste. This sentiment is higher among surveyed employees between the ages of 18 and 34 years old, who showed a stronger interest in sustainability initiatives than respondents from older generations.”In a national survey of small business owners by Small Business For America’s Future, the majority of respondents believe that having more information about climate-related financial risks leads to more informed business and investment decisions.
  • In a national survey of small business owners by Small Business For America’s Future, the majority of respondents believe that having more information about climate-related financial risks leads to more informed business and investment decisions.