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This week in responsible investing, hurricane season underscores the importance of businesses needing climate risk information so they can plan for the future; CEOs are still using ESG strategies, but communicating about it differently. That and more below:

UAF launched a new business leaders campaign highlighting how companies making responsible, future-proof investments are seeing an increase in sales and profits.

From UAF’s release: “Leaders across the country know that making sustainable investments is the way to grow their business and prepare it for the future,” said Kyle Herrig, spokesperson for Unlocking America’s Future. “Self-serving politicians are putting their financial futures at risk by proposing and championing anti-ESG rules and legislation. But from coast to coast, companies are seeing sales rising and stocks soaring thanks to future proofing.” 

CEOs are sticking with ESG strategies, but changing how they communicate it, according to a new survey by KMPG. 

The survey found, as reported by ESG Today: “74% of CEOs said that they see their ESG strategy having the greatest impact on driving financial performance, and 26% see it having the greatest impact on attracting and retaining talent.”

This year’s devastating hurricane season underscores the need for businesses to make smart decisions to prepare for the future.

From NPR: Climate change has not led to an increase in the total number of hurricanes hitting the U.S. each year. But the storms that do form are more likely to become more intense, with higher wind speeds, heavier rainfall, and more severe storm surge. So while the total number of storms doesn’t appear to be changing, dangerous storms are becoming more common.

Hurricane Milton could wreak havoc on Florida’s already tenuous insurance market.

From Politico: DeSantis said this week it’s “too early” to figure out exactly how Milton will impact the insurance industry. But some, like former state Sen. Jeff Brandes, who is now the president of the Florida Policy Project, are fearful that the losses could be enough to push some companies into insolvency. AM Best, an insurance rating agency, warned on Wednesday that for Florida-specific insurers losses from Helene and now Milton “could prove too devastating for some of them.” It added that the “impact of both storms could very well flip the script for 2024 results and reverse the positive trends observed thus far.”

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