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Washington, D.C. – Today, Unlocking America’s Future is announcing a new ad targeting extremist politicians and billionaires in Texas who are putting politics over the people and businesses in their state.

“Texas politicians and radical billionaires would rather fight culture wars than preserve the Texas miracle,” said Unlocking America’s Future spokesperson Kyle Herrig. “They are more interested in proving their extremist bona fides than actually helping the economy in their state. Texas should serve as a warning to other states that are dealing with their own brand of extremism.”  


WATCH THE AD HERE

SCRIPT:

It’s been called the Texas Miracle…

A booming economy… and lots of jobs.

But extreme politicians put it all at risk…

When they passed one of the most restrictive abortion bans in America… 

They slashed school funding… 

And now they’re attacking responsible investing…

Putting teachers’ and state employees’ pensions at risk.

So, stand up…

And tell billionaires ‘stop messing with Texas’  

And start putting our economy and families first.

This ad is part of a campaign first reported in the Austin American-Statesman which kicked off with a six-figure digital ad buy urging Texans to tell their lawmakers to put the economy over the interests of billionaires. The rollout also featured the launch of a new website, Textremism.com, which will serve as a hub for new research and policy developments. Going forward, the campaign will include exclusive polling, research, digital video ads, rapid response and earned and paid media – all educating Texans and the nation on how radical extremism is hurting Texans.

Over the last decade, greedy billionaires, well-funded advocacy groups, and self-serving politicians have mobilized in Texas to push extreme laws that line their own pockets at the expense of taxpayers, putting an end to the “Texas miracle.”

Most recently, Texas anti-ESG laws SB13 and SB19 have cost the state nearly $700 million in lost economic activity, according to new research from the Texas Association of Business (TAB) and economic consulting firm TXP. Since the laws went into effect in 2021, Texas public entities have been forced to divest from financial institutions that practice responsible investing, resulting in a loss of over 3,000 full-time, permanent jobs.  

Learn more about the impacts of extreme policies in Texas here. Learn more about the ad campaign here