Raleigh, NC — Unlocking America’s Future (UAF) is launching a new, six-figure ad campaign in North Carolina today as part of its campaign to expose anti-responsible investing legislation that threatens economic growth, job creation, and financial security for North Carolina residents. The new campaign—including a 30-second digital ad, a 15-second digital ad, and a print campaign—highlights the dangers of pending legislation that would force financial institutions to ignore material risks and create regulatory confusion across the state, ultimately disadvantaging North Carolina’s ability to compete for future-focused industries and jobs.
“North Carolina residents deserve to know that anti-responsible investing bills would prioritize billionaires’ extreme agendas ahead of letting financial professionals do their jobs,” said Kyle Herrig, Spokesperson for Unlocking America’s Future. “We’re making clear that responsible investing isn’t about politics—it’s about keeping costs down, creating good-paying jobs, and building a more resilient economy. That’s why we’re urging every lawmaker in North Carolina to reject this reckless bill.”
UAF’s latest campaign focuses on House Bill 62 and Senate Bill 554, which has already been approved by several House Committees. If enacted, the bills would effectively force banks and other financial entities to ignore certain material financial risks in their decision-making processes and force financial institutions to provide services regardless of whether a customer is implementing smart and sustainable agriculture practices.
